How do I read my analytics (revenue, fill rate, conversion)?

The Analytics page brings together all your activity figures in six tabs: overview, team, services, forecast, clients, and conversion. You filter by period (day, week, month, year, or custom) and, in a multi-artist studio, by artist. The URL keeps your filters in memory, so you can share or come back directly to the same view.

Overview

The first tab shows your key metrics (revenue, occupancy rate, average ticket, number of appointments), your revenue trend over the period, your session fill rate, your top services, and the breakdown of your clients by tattooed body area.

The other tabs

• Artists: each team member's performance (revenue, sessions, no-shows, rating). Restricted to multi-artist studios with the right permissions.
• Services: revenue and volume by service and service type.
• Forecast: your revenue already collected, booked, and your remaining open capacity, in a single chart.
• Clients: new clients versus returning clients, and retention over time.
• Conversion: the conversion rate from a request received to a session completed.

Compare two periods

The compare button shows a trend arrow next to each figure, so you can see at a glance whether it's up or down compared to the previous period. In "all time" view, with no comparison period possible, these arrows don't appear.

Edge cases

Some tabs are invisible. If you're an employed artist rather than a manager or admin, the Artists, Forecast, and Conversion tabs may be hidden based on your permissions.

The artist filter has disappeared. It only shows up in a multi-artist studio. Solo, your personal figures display directly.

A number looks off after changing a filter. A brief reload delay is normal after changing the period or artist, while the data refreshes.

What's next

If you run as a micro-entreprise, keep an eye on your revenue against the legal threshold to anticipate a possible change in tax regime.